Product leader, data-informed problem solver, and lifelong learner based in Massachusetts
Hi, I'm James Laurenti. I build products that solve messy, human problems—like helping small businesses thrive on large marketplaces or scaling grocery and alcohol delivery from scratch. I get the most energy from working across disciplines, aligning scrappy teams, and shipping tools that actually make people’s lives a bit easier. I'm based in Massachusetts, powered by cold brew, curiosity, and a healthy obsession with finding the signal in the noise.
I specialize in unlocking growth—through better onboarding, smarter retention strategies, and experimentation that turns user behavior into product momentum.
Before tech, I was deep in the world of wine and spirits, earning my Certified Specialist of Wine credential and helping retailers translate their shelves into shoppable online catalogs. I also studied Classics, which means I can wax poetic about both Homer and the realities of building MVPs.
These days, I get curious and learn fast with help from AI tooling (farewell, endless Googling). I'm fascinated by the ways technology is reshaping our work, our habits, and our creative potential—and I try to stay a few steps ahead of that curve, whether I'm designing a product roadmap or parenting two wonderfully chaotic kids.
Working across disciplines and aligning scrappy teams
Shipping tools that actually make people's lives easier
Staying ahead of the curve in technology and innovation